Baldwin and Stone - Branding
I developed a unique brand look for our ad agency (yes, that is a Baldwin apple) coupled with a tagline, "MIGHTY ARE THE OBSESSED" that spoke volumes about our creativity and enthusiasm.
The Power House - Branding
Since Standard Electric never cared to advertise, we developed a look for their brand that was mostly delivered on the sides of their ubiquitous delivery trucks. The unique illustrations in the type-forms spoke volumes about the company's diverse product specialties.
Conservation Law - Branding
This highly effective environmental advocacy group became even more effective once they began using advertising campaigns developed by me and produced by my agency. Ultimately I was attempting to create a brand that spoke to CLF's feistiness, innovation and sense of humor.
W.B Mason - Branding
The brand has become almost iconic, but I recall when nobody outside Boston's South Shore had ever heard of W.B. Mason. When I first met Mason I was fascinated by their commitment to customer satisfaction, which made them seem like an old-fashioned American company with old-fashioned values. I used circus poster artwork as an inspiration for our logo and brand look to help identify Mason with those "good old days" in America when service and value meant everything. As I've always said, "W.B. Mason is the circus coming to town!"
STOP - Branding
One of my proudest efforts relates to an anti-torture campaign I developed for the Unitarian-Universalist Service Committee. An equally proud moment was when I saw our STOP logo (Abu Ghraib victim on a stop sign) adorning an ad in the New York Times. See a few of my UUSC ads in the Activist section.
Granite City Logo - Branding
Granite City Electric has elevated customer care to a fine art. All we had to do was find a way to encapsulate their "customer first" philosophy. "Powered By Care" almost naturally came to mind.