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  • Baldwin and Stone
  • The Power House
  • Conservation Law
  • W.B Mason
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W.B Mason - Branding

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Call it fun, call it cornball, call it nostalgic but never call it dull. "Who But W.B. Mason" is the circus coming to town, from the rolling wave in its unique logotype to the laughter in its storytelling. Happily, it is the most successful and famous brand I ever created. And a continuing source of pride and fun as, over the years, I've been privileged to write and produce most of W.B.'s iconic 90-plus TV commercials. Originally crafted in 1986, the W.B. brand remains surprisingly fresh and vibrant as the company raises it up across the country